Welcome to Mayfair – a prestigious area of London where our boutique can be found at 51 Burlington Arcade. Inspired by the Roja Parfums customer, 51 is the scent of the quintessential uptown girl. With an eye for the the finest jewellery and a nose for the finest fragrances, living luxuriously is the only way she knows. Catering to the most discerning taste, 51 centres around an elegant bouquet of of Rose, Jasmine and Lily nestled into a sumptuous bed of Vanilla. A masterfully-crafted example of understated opulence, 51 is expertly-tailored to fit the woman who has it all. With an air of effortless grace, gilded with gold and adorned with pearls, she glides toward her personal playground – The Burlington Arcade.